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MoonFox Research Institute- China's leading mobile Internet industry research institute

MoonFox Research Institute currently leads the industry on multiple fronts, from talent pool to technical strength, and industry experience. It has more than 50 analysts from top universities at home and abroad, such as Tsinghua University, Peking University, University of Chicago, and Cornell University, and has in-depth cooperation with experts from over 100 universities worldwide. The pool of cutting-edge talents has given MoonFox Research Institute outstanding analysis and research capabilities. At present, MoonFox Research Institute produces more than 100 reports annually, covering more than 205 Internet subsectors. A single report is forwarded or quoted more than 100 times on average by media, industry organizations, and public enterprises and institutions, with the highest exposure of a single report exceeding 200 million times.

Business Introduction

MoonFox Research
MoonFox Accurate Investigation

MoonFox Research System

Problem-oriented research and analysis, systematically conducted using scientific and professional methodologies and frameworks

APP Traffic Value Evaluation System
Media Marketing Value Evaluation System
Industry Research System
User U&A Research System
Brand Research System
1
APP Traffic Value Evaluation System
Fully consider the differences of APP in traffic volume, traffic quality, user characteristics and product features to establish traffic value index, reflecting the commercial value of APP traffic clearly and comprehensively
2
Media Marketing Value Evaluation System
Comprehensively evaluate the reach of different media to specific groups and the impact of brand marketing, to gain insight into media value for brands' precision marketing
3
Industry Research System
Systematically review the industry structure through a comprehensive analysis of industry elements, to gain insight into industry trends, explore industry opportunities and plan market entry
4
User U&A Research System
Conduct research on users in specific industries or categories, providing a basis for determining marketing strategy based on analysis of user attributes, needs, and purchase decisions
5
Brand Research System
Fully diagnose brand health, compare with competitors to identify their own strengths and weaknesses, to provide guidance for branding

Our Capabilities

Resources Ability
Media Resources